The demand for plant-based beverages is continuously growing: in 2021 the plant milk market was worth $35 billion and by 2030 it will reach $123.1 billion with a compound annual growth rate of 15% during the forecast period 2021-20301.
In Italy the consumption of plant milk is over 150 million liters per year for 12 million consumers. In 2020 the volume increase was 8.2%, while in value it grew by 7.5% reaching around 280 million euros.2
Source: Mintel GNPD, March 2018 February 2022
But before investing in plant milks it is important to be aware of the main challenges this product category presents. To support you in your work we have prepared a presentation with a market overview and the most common issues in plant milk formulation. Here are the ones we can help you address effectively.
CLASSIC PLANT BEVERAGES: Traditional plant-based beverage made from legumes, cereals or oilseeds, with organoleptic and nutritional profile characteristic of the starting raw material
- Prevent separation
- Reduce glycemic load
ENRICHED PLANT BEVERAGES: Evolution of the traditional beverage but with some added benefits: Clean Label, reduced sugar content, vitamin enrichment…
- Bridge the nutritional gap vs milk
- Safeguard intestinal wellness
- Reduce sugars
- Improve mouthfeel
- Friendly labeling, Clean Label and Natural
- Improve foaming
MILK-LIKE PLANT BEVERAGES: Latest format on the market, which aims to resemble dairy milk in every way (both from a nutritional profile standpoint, and in terms of taste and mouthfeel)
- Bridge the nutritional gap vs milk
- Achieve an organoleptic profile similar to milk
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1 Strategic Market Research
2 IRI Italia analysis institute
